This is Marcelo Bruzzesi’s portfolio. 29 years old, brazilian, married and working at Leo Burnett Brazil. - WORKS - ABOUT ME

FASHION LIKE - C&A About When woman go shopping, they always feel insecure and want a second opinion. But one second option is never enough. So how about finding out what everyone on Facebook thinks of a particular item of clothing? At C&A in Shopping Iguatemi São Paulo, special hangers show in real time the "Likes" each piece of clothing has received. Credits Art Director Marcelo Bruzzesi / Caio Cardoso Rodrigo Ghiorzi Copywriter Flávio Reghini / Helio Marques Creative Director Ricardo Tronquini / Cristian Mazzeo Awards Silver - Cannes (Outdoor) Bronze - Cannes (Media) Bronze - Cannes (Direct) Bronze - Cannes (Promo) Shortlist- Cannes (Media) Shortlist- Cannes (Promo) Shortlist- Cannes (Cyber) Grand Prix - El Ojo (Interactive) Gold - El Ojo (Interactive) Silver - El Ojo (Direct) Silver - El Ojo (Promo) Silver - El Ojo (Innovation) Shortlist - El Ojo (Outdoor) Silver - London (The NEW) Bronze - Jay Chiat (Creative Technology) Innovation Concept - World Retail Awards Grand Prix - Colunistas (Digital)   LOOK BLOCK- C&A About How do you bring a sense of uniqueness into the fast-fashion experience? To solve this, we create an app that blocks the looks you buy, making them unavailable to all your Facebook friends. You login to our store with your Facebook account. You buy an item you like. Once you’ve bought it, it becomes blocked: none of your Facebook friends can buy it anymore. Credits Art Director Marcelo Bruzzesi / Caio Cardoso Estela Padinha Copywriter Marcelo Páscoa / Vinicius Malinoski Hélio Marques Creative Director Sérgio valente / Marcos Versolato Ricardo Tronquini / Cristian Mazzeo Moacyr Netto Awards Bronze - Cannes (Direct) Bronze - El Ojo (Direct) Bronze - El Ojo (Promo)   COME BACK FERRORAMA - ESTRELA About In the 80s, its toy train called Ferrorama became a hit among an entire generation. Twenty years after that, they asked us to refresh the brand and find new ways to connect to young potential customers. We've monitored the social network and found a good opportunity on Ferrorama's Orkut community. Come back Ferrorama! Credits Art Director and Concept Marcelo Bruzzesi / Leo Ehrlich Creative Director Sergio Valente / Daniel Bottas Moacyr Netto / João Mosterio André Pedroso / Cassiano Saldanha Pedro Gravena / Rodrigo Almeida Awards Gold - Cannes (Direct) Silver - Cannes (Direct) Silver - El Sol (Digital) Bronze- El Sol (Media) Silver- CCSP (Digital) Gold - Wave Festival (Cyber) Bronze - Wave Festival (Cyber/Website) La Copa de Iberoamerica - Fiap Gold - Fiap (Promo and Direct) Grand Prix - Colunistas (Microsite) Gold - El Ojo (Microsite) Bronze - El Ojo (Promo)   REDESIGN - LUEZER'S ARCHIVE About I was responsible to redesign the Luezer's Archive website, one of the biggest medias about advertising Credits Art Director and designer Marcelo Bruzzesi Creative Director Washington Teotonio Coordinator Maysa Oliveira / Leslie Foresta Leader Team Fernanda Romano     TWITTER MANUALS - TOK&STOK About Tok&Stok’s furniture is so easy to assemble that we put the assembling instructions in a Twitter profile. The manuals were reduced to a maximum of 140 characters. Credits Concept Marcelo Bruzzesi / Ulisses Razaboni Marcos Abrucio Creative Director Sergio Valente / Marco Versolato Daniel Bottas / João Mosterio André Pedroso Awards Gold - Wave Festival (Cyber) Recognition One of the Five Great Agency Ideas From Around the World by AdAge ( February 06, 2012) - See here   ARROW - TOK&STOK   click to enlarge About Tok&Stok is a well known furniture company in Brazil. It has all sort of furniture designs and special series. One of then is the "Organizer Series" wich includes drawers, cabinets, shelves and many other items. Credits Art Director Marcelo Bruzzesi / Ulisses Razaboni Copywriter Marcos Abrucio Illustration Quad Stúdio Creative Director Sergio valente / Marco Versolato Andre Pedroso / João Mosterio Daniel Bottas   LOOK BLOCK- C&A About Mini-cocoa seeds were distributed as gifts to users of Happy Harvest (a game like FarmVille) on Orkut(the largest social network in Brazil). 48 hours later, a surprise: the seeds turned into Chocolate Trees where packages of Mini Bis Chocolate sprouted. Mini Bis Chocolate could be planted, harvested and stolen by farmers, strengthening the brand concept "Trust no one." Credits Art Director Marcelo Bruzzesi Copywriter Rico Lins / Eduardo Marques Social Media Planner Alessandra Ferreira Creative Director Angela Basichetti Awards Gold - CCSP (Digital) Bronze - CCSP (Promotional Materials) Bronze - El Ojo (Promo) Silver - Wave Festival (Promo) Bronze - Wave Festival (Viral) Recognition Silver - Ads of the World April 2010 Contagious Mag - Issue 23   BATTLEFOLIO - MIAMI AD SCHOOL About Battlefolio is the ultimate fighting ground for young talents. It is a platform in which creatives around the worldput their work against each other's for a chance at major advertising agency.. Credits Art Director Douglas Kozonoe / Marcelo Bruzzesi / Bernardo Correa Copywriter Eduardo Marques / Pedro Fernandes Creative Director Eduardo Marques / Anselmo Ramos   Awards Merit - CCSP (Website) Merit - CCSP (Digital)   COIN - GRAAC About What can a donation do for a child with cancer? This interactive piece’s objective is to show in a playful way that a single coin can change these children’s lives. Credits Art Director Marcelo Bruzzesi / Luiz Gimenes / Douglas Kozonoe Copywriter Davi Bertoncello / Eduardo Marques Video Bossa Nova Filmes / Giuliano Saad Creative Director Angela Basichetti Awards Silver - Wave 2009 (banner) Shortlist- El Ojo 2009 (Film) Merit - CCSP 2010 (Film)